Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun sociology reuse of elements of mainstream media to produce a subversive message (antonym: recuperation)

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From French détournement.

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Examples

  • And now comes, we might say, a detournement by Hollywood.

    Tintin & Co. Meghan Cox Gurdon 2011

  • Coverage such as the recent New York Times post is valuable for drawing attention to the spatial detournement of occupying J.P Morgan, but it seems to me that there is more at stake than symbolic space.

    Catherine Spaeth: No Comment and Strong Decisions - Artists Occupy Wall Street Catherine Spaeth 2011

  • In "Tintin and the Secret of Literature" 2008, Mr. McCarthy explains that this practice is known on the Continent as detournement .

    Tintin & Co. Meghan Cox Gurdon 2011

  • Which, last, might raise detournement to a new level, to a sovereign appropriation of appropriation itself. p.

    swoonrocket jms 2009

  • - The Second phase will be a detournement (like Nancy Nisbit work) marked by an increased awareness of ARPHID by trying to make some Bohemian kick-back, trying to build scandals out of it exploiting the sinister aspects of the technology.

    Boing Boing: May 14, 2006 - May 20, 2006 Archives 2006

  • (Tip o 'the hat to A La Gauche for the intriguing detournement ...) posted by Shaun at

    ...to protect the innocent. 2005

  • But detournement is not limited conceptually or operationally by ideologies, being at core a vehicle for heightening contrasts, and there are marked degrees of subtlety available within the overall application that can be directed toward specific goals.

    Firedoglake » Fiscal Irresponsibility Claims Another Victim – Everyone 2006

  • Subsequently, a greater detournement is composed using both minor and deceptive form with infinite combinations.

    Firedoglake » Fiscal Irresponsibility Claims Another Victim – Everyone 2006

  • This would then force the user of detournement to use broad strokes rather than a pointillistic approach, to use a painting metaphor.

    Firedoglake » Fiscal Irresponsibility Claims Another Victim – Everyone 2006

  • By doing so they, wittingly or unwittingly, practise a form of detournement…In this case, recontextualising an argument to their favor by using linguistic sleight of hand.

    Firedoglake » Fiscal Irresponsibility Claims Another Victim – Everyone 2006

  • 1966: University of Strasbourg Student Union funds are lifted by Situationist sympathisers to print Andre Bertrand's short comic RETURN OF THE DURUTTI COLUMN, which used stills from Hollywood movies in a process then termed detournement: familiar materials recontextualised in opposition (or at strange angles) to their original intent.

    Sunk Head Warren Ellis 2024

Comments

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  • "détournement: Used as an abbreviation for the formula: détournement of prefabricated aesthetic elements. The integration of past or present artistic production into a superior environmental construction. In this sense, there cannot be situationist painting, or music, but a situationist use of these media. In a more primitive sense, détournement from within old cultural spheres is a form of propaganda, which lays witness to the depletion and waning importance of these spheres."

    - Internationale Situationiste #1, Definitions, June, 1958

    December 31, 2007

  • Détournement: a “turning around” or “turning upsidedown.” A form of subversive misappropriation in which images, texts, and objects are willfully misread or decontextualized. (See Adbusting, Subvertisement, Culture Jamming).

    The 1950s group, Situationist International argued that détournement “could disrupt the power of dominant culture, creating ‘situations’ that liberated people from capitalism and constraint.” (Source: "Representing Resistance: Media, Civil Disobedience, and the Global Justice Movement" Praeger, 2003. 19-20.).

    January 8, 2012